Political Ads Sucks

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But some experts think political advertisers should at least be thinking about the power of the fast-forward button. "In general, advertisers have started to be concerned as adoption of DVRs increases," said Bruce McGregor, a senior digital home services analyst at Current Analysis. "Election ads would fall into that category if (voters have) seen the same political ads the last month and want to fast-forward through them." Ditty is hardly alone, of course, in his bid to skip through what he sees as a worsening environment of negative political ad campaigning, even while continuing to watch a significant amount of television.